Since 2004
I’m spending at least 5 hours each day, every day of the week,
networking and using Social Media. During these years I have attended many
networking events all over Europe but also spend a lot of time exploring
websites such as LinkedIn, Facebook, Twitter, Xing and many others.
From my
personal and practical experience I have distilled valuable tips and advice for
entrepreneurs. Always with a razor-sharp focus toward small business owners,
but also applicable for management teams in larger companies. Networking events
and Social Media are accessible for everyone and the huge load of social
networking tools can be used in many ways to grow your contacts network, build
credibility as a professional in your industry or use it for social media
marketing.
So what was
my most important professional frustration ? Every dog in a jacket calls
himself a Social Media Expert and jumps on stage all over the country to speak
to an audience, trading their knowledge for a bottle of wine and a sandwich. I
have seen speakers who handled topics like fiscal tips, investments and Social
Media in less than 6 months. They jump on every hot topic and talk about any
subject that’s demanded.
I often
hear negative comments when I meet people who have attended a presentation or
workshop on my favorite topic. In most cases this is caused by a lack of
practical experience from the speaker.
I don’t mean the technical experience, but the right mindset you need the audience to understand.
I don’t mean the technical experience, but the right mindset you need the audience to understand.
It’s very
important to really transfer the right mindset you need while networking and using
Social Media, to be able to receive a positive return for your business. When
an entrepreneur or business owners is using social media for business, he or
she is actually networking while using social media as an instrument.
Until the
breakthrough of Facebook there were only 5 speakers in Belgium who handled
these topics, while being heavy users of social networking themselves. Today these
pioneers are still active as speakers, trainers and coaches, but their names
start to fade away in the large list of available speakers.
I am very
grateful that I was part of this group of pioneers and during the past
decennium I was able to study the evolution and growth of social networks. A
growth in speakers on this topic could be a good thing, if they challenge
themselves to deliver high quality. We would love to see many more qualified
speakers who put lots of work and effort in researching their topics. It hurts
to see that Social Media has grown into a ‘quick win’ for many others.
Now what
does networking really mean to me ? What is the most rewarding way to network ?
What should
be avoided ?
During the
past decade I have heard and read many definitions and statements on
networking, something that I won’t do right now. I do however want to try and
make clear what it’s all about. Some time ago I heard a brilliant lady say “The
value of your networking efforts can be measured by how much people talk about
you when you are not there”. It isn’t enough to meet and get to know many more
(business) people and grow your network, you also have to make sure they
remember you when an opportunity comes by!
I consider
a person to be part of my network when I know who he or she is and what he or
she does for a living. Of course this also has to be true the other way around.
Only if this is true we can also refer people to each other successfully and
that’s what networking is all about : Helping
each other !
Helping
each other is something you can do by referring someone to the right person to
help with his or her demand, question or problem. Helping each other can also
be done by giving some advice or a good tip to set them off in the right
direction toward a solution. Many times you will be contacted by someone in
your network to get them in contact with someone very specific from your
network. You can open a door to enable them to contact someone much more easy.
Some Social Networking tools like LinkedIn and Branchout have specific tools
onboard to make this easier.
Social
Media are no substitute for offline meetings. By meeting each other face to
face and exchanging stories while enjoying a cup of coffee or a glass of wine
you will create an extra level in your connection which will make it easier to
remember each other when needed.
An
important issue is the ‘Elevator pitch’ in which you have to be able to present
yourself in just a couple of minutes. Most entrepreneurs will keep it short and
tell you who they are and what activities they handle in their business. It’s
often more valuable to tell people what you are looking for and how they would
be able to help you. In some businessclubs (e.g. M4M) moderators will help you
to make sure you have a positive networking experience.
My golden
networking tip never changed since 2004 : “Don’t sell !”. Networking is
building a network, selling is something completely different. Sales can be a
logical result of your networking efforts, but networking and selling are
really two completely different activities.
I wish you
a lot of success with your networking efforts in this new season !
No comments:
Post a Comment