30 October 2009

How to launch a book on a shoestring budget (3)

This is a series of blogposts with a view behind the scenes of the official booklaunch event for my new book 'Friends with Benefits'.
If you
haven't read
part 1 and part 2, just follow the links.

Tomorrow we are exactly 3 weeks before the official booklaunch event.
In the past few weeks I have ordered the furniture and props for the event, contacted some friends to lend me a hand during the evening of the event, started to prepare for the main presentation and spend LOTS of time in contacting potential sponsors and inviting guests.
By now already +90 people have registered. There are max. 120 seats available in the auditorium.

Because of the financial crisis which has been going on for this entire year, finding sponsors was a very hard job. A first round of mailings and cold calling had zero result.
I created a complete new offer and started all over again ... today we have 6 sponsors who will cover the overhead costs of rent, insurance and logistics. With a minor extra cost I will also be able to offer a free first drink at the networking event, which takes place right after the official part in the auditorium. Of course additional sponsors are still very welcome ;-)

I have seen networking events drop down from +100 attendees to 30 or 40 in the last year, so I already knew it wouldn't be easy to fill up the room. A few weeks ago I started to invite guests, contacts, VIP's and Journalists. I opened meetingpages on my website, on Ecademy and on Facebook. To my surprise the journalists were almost the very first to respond and I'm already sure of some press coverage.

So these are the final 3 weeks before the event. The new book is already available on the Ecademy Press Webshop, on Amazon.co.uk and Amazon.com

My BlackStar colleagues started to spread some noise on Twitter, Facebook and other networks to promote my book and event ... Thank you guys !
Now it's fingers crossed ... and maybe I'll see you on Nov. 21 in Diest. I'll be the short guy on stage doing the main presentation ;-)

No comments:

Post a Comment