13 October 2009

How to launch a book on a shoestring budget (2)

This is a series of blogposts with a view behind the scenes of the booklaunch event for my new book 'Friends with Benefits'.
If you haven't read part 1, you'll find it

The next step in organizing my event was ordering the necessary props for dressing up the venue. I had the bookcover designed by a professional graphics studio and I asked them to also create a rollup banner, picturing me and my books. This rollup banner wouldn't be just for this event, but can also be used on all the speaking opportunities following the launch of this book. This rollup banner will be on stage to bring some colour next to the obvious projection screen and microphone stand.

I have always loved glamorous opening-events where people are having their pictures taken when entering the event, against a background with a logo-wall. Because my budget was nearly non existing, I started looking for the most budget-friendly way to get such a promowall. After receiving a few tips I ended up in the Netherlands, buying something totally different from a large printing company. They indeed could print a large format fabric banner for me, but still it wouldn't be easy to install this at the venue. But then I saw their "promo of the month" for rollup banners which were extremely cheap.
I decided to buy two of these banners and just put them next to each other to form the logo-wall I needed.

Even if this was already 'mission accomplished' for me, I kept thinking on how to maximize the profit from these banners. I decided to have someone move the banners toward the room for the networking event, during the official part with speeches and presentations. The banners will be separated again and they will be placed on each side of the book-stand, completing this stand in a very professional way.
I wanted to share this with you because I think it's a cheap and genius way to use props two times on the same evening, for totally different uses and with a stunning effect.
In the next episode of this series I will share more on how I invited guests and sponsors to the event ...

[to be continued]

1 comment:

  1. Hi Geert,
    as you prove, even with a low budget you can realise a lot of publicity :-)
    Peter H. Claes | GiftsGuru