2 May 2011

Passive Networking doesn't work


In my workshop "Social Media for Business" I'm describing 5 Networking Types (Originally by B. Guldager). These 5 types of people are getting different results depending on the amount of time and energy invested in networking.

Today I want to focus on the first type, The Passive Networker, because there lies a very interesting networking tip in this description.

The Passive Networker is one of those people who doesn't want to spend any time on networking. They are never attending networking drinks or receptions, but also online they only post a very basic profile and don't take any other actions at all.
I'm sure you all know people like this. I call this man "The Guy at the Fitnessclub"

Imagine we are early January and the Christmas Holidays have just past. They are the main reason why you are not feeling in your best shape ever. The feasts and champagne have invaded your body.

Your most important New Year's resolution is to start with Fitness !
You walk into a fitnessclub and throw enough money on the table for a yearly subscription.
Like a maniac you start to fitness, at least 3 times a week. After a few weeks you have a meeting on one of those days. Soon you are dropping down to 2 times a week, once a week, a couple of times a month ... and after a few months we will hardly ever find you at the fitnessclub anymore.
When anyone would say to this person at the end of the year "I'm not feeling too well after all these parties, I'm thinking about joining a fitnessclub", he would probably get this reply :
"I have tried that, it doesn't work !"

Buying a membership card of a fitnessclub doesn't do anything for your health. You have to take action and work out to become results.

Buying a membership card of a businessclub won't do anything for your business. You have to attend the events and get to know people to get some results.

Posting a basic profile on a Social Network won't do anything for your business. You have to get active, get to know people, write and comment on blogs, go to events, ... to get results !

1 comment:

  1. Very good metaphor and I love the illustration !

    ReplyDelete