11 February 2010

(un)Fair competition

In this blog I'm talking about the Social Media industry as an example, but I'm pretty sure the same goes for many other industries such as training, ICT, marketing, ...

Lately I see every 'dog with a hat on' organizing Social Media Workshops. Recently I got an invitation for one of those and I looked up the trainer on several online networks.
The largest network I could find where his 140 friends on Facebook ...

I also noticed some other Trainers and Public Speakers who are now on the market as Social Media Experts, but a few months ago they were speaking about Taxes and a few months before that they were speaking about marketing strategies. Whatever's hot is their game.

Lots of people attend these workshops and are often disapointed on the quality of the content.
Most of today's trainers don't walk their talk. I love to learn new things myself but the only way you can really pick something up is in the case that the trainer really knows his stuff ... from doing it himself.

In case of Social Media and Online Networking I do know most experts worldwide. It's not a very large crowd because there are only 4 or 5 in each country. Half of them are on the market as Public Speakers or Trainers and really know their stuff. As a few examples I'll drop the names of Octavio Pitaluga (Brazil), Thomas Power (UK), Louis Gray (Silicon Valley, USA) and Roger Hamilton (Singapore).

I have read a few good blogs with lists of questions to ask a potential Social Media Expert.
I really liked these questions and agree that any of those people I know would have no trouble at all answering them. Most of the trainers now jumping on the Social Media train "because it's hot" would probably have a huge problem finding the right answers.

The best part of Social Media is of course that you have all the tools to check people out yourself. Just tap in the name of the expert or trainer in any of your favorite Social Media websites and watch the results. Don't forget Google because you might even find some comments of attendees to earlier workshops. Nevertheless, I think there is a huge value in these workshops because we need to get the managers and entrepreneurs online now to keep up to level with the new generation of starting entrepreneurs.

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