Since the launch of my first book in Nov. 2005, people often book me as a speaker for their event. I love talking about social networking and social media and I have experienced that people like it most when I add lots of little stories to my presentation.
Already some time ago I was thinking about creating a story on the fact that just 'being a member' of a networking group won't do much for your business. That's when I thought of the similar experience you could have joining a health club. I created a little story around this and put it in my presentation. People seemed to like it and the story started it's journey going from mouth to mouth.
Today I'm happy to notice that even other social media writers are using this same example in their presentations and books. It's never better than the original, so here we go :
In my presentation I use this example to describe one of the five networking types : The Passive Networker. I call this type “The guy from the fitnessclub”.
Imagine it would be early January. You have been partying all through Christmas and New Year and you don’t feel in the best shape ever. One of your New Year’s resolutions is to work on your health and to become a member of a fitnessclub. In the second week of January you walk into a local fitnessclub, pay up for a full year of “better health and exercise” and you start working out 3 evenings each week. After the first month you drop back to 2 evenings each week because you just have too many meetings lined up. A little later even more fitness evenings are cancelled due to other appointments and before you know it you haven’t been inside the fitness club for months. At the end of the year you meet a friend who has been partying too much during the Christmas holidays and who says he wants to work on his health. You show him your membership card of the fitnessclub and say “I’ve tried it … it doesn’t work !!!”.
Just buying a membership card of a fitnessclub is NOT going to improve your health in any way. You will still have to work out and train those muscles to get into shape.
Buying a membership card of a business club or paying a subscription to an online business network is NOT going to improve your business in any way.
If you don’t engage in getting to know people and if you don’t attend business events and meet people face to face … it’s not going to work for you !
Taken from the chapter 'Which Networking Type are you ?' - 'Friends with Benefits', releasing Nov. 21.