21 September 2009
Dirty Little Secrets by Sharon Drew Morgen
As most of you already know, in about nine weeks I'm launching my new book 'Friends with Benefits', during a launch event in my hometown. I'll soon tell more about the event.
This new book also contains articles written by 4 guest-authors, each of them recognized as true experts in their specific expertise.
One of these great people is Sharon Drew Morgen. In my book she talks about her view on sales in a new economy.
I first got in touch with Sharon Drew in 2004 when she was prospecting for new workshop-opportunities in Europe. I convinced her to visit Belgium and be the guest speaker at our national Ecademy event in January 2005.
After meeting face-to-face we kept in touch and this way I was also one of the very first people who heard about her new book coming out :
"Dirty Little Secrets : Why buyers can't buy and sellers can't sell"
Dirty Little Secrets is not a sales book, but a systems guide through change management and decision making. It actually teaches the skills to help buyers make their off-line buying decisions.
As a proof-reader for this book I can give you a first-hand recommendation. Through lots of examples she shows and demonstrates where most sales talks go wrong. Excellent work !
Buy the book on Amazon (Release date Oct. 15)