The Power of a Closed Coffee

Dutch article here : http://geertconard.blogspot.be/2014/02/de-kracht-van-een-gesloten-koffie.html

In earlier articles I have written about selecting a networking club or –event, depending on the average type of visitors (Freelancers, smaller SME, larger SME, …). Next to this selection, you should also select or create some networking opportunities to deepen the relationship with your professional contacts.

A few times a year you have the opportunity to attend very large networking events with 500 to even over 1000 attendees. Think of new year’s drinks organized by the Chamber of Commerce. Despite the large number of attendees your evening will probably limit itself to shaking a few hands and handing out a few business cards. Did you manage to strike a few good conversations ? Well done.

If you want more meaningful conversations with your contacts, you should try smaller networking events. This explains the success of local businessclubs and the low threshold ‘Open Coffee’ events which are taking place just about everywhere these days.
But you don’t have to stop there. I have been building my professional network for 10 years now and I have noticed that the best and warmest relationships are those in which I have invested time and effort to really get to know them. You can take this as far as you want, but I will give you 5 powerful and original examples :

• A friend of mine bought a few business seats at one of Belgium’s major soccer teams. For each game he invites a few of his networking contacts to watch the game together. He makes use of the pre-game dinner to have a good conversation and build the relationship.
• A lot of people hate walking into a large networking event alone. One of my best friends in the UK noticed this problem when she attended large events in London and decided to act on the problem. Stella started organizing pre-event meetups in a nearby pub. She would give the attendees a warm welcome and share a drink or a bite together, before walking into the main event together. This ‘Ice-Breaker event’ was very popular !
• I have often invited people to meet up before attending an event. Just have a look at the guestlist and see if there is anyone you would like to get to know a bit better. Or maybe someone has a business activity you are interested in. Just meet up for a coffee or a glass of wine 30 to 60 minutes before the event and deepen the relationship.
• Do you often travel a considerable distance to an event ? Why not find out of there are more people from your area attending the event and invite them to travel together. While carpooling you have the opportunity to get to know each other and build your relationship.
• It’s not that weird to visit other members of your businessclub. I have visited multiple contacts at their company and each time I received a very warm welcome. Coffee and a ‘grand tour’ was always included.

A “1on1” meeting, where you meet just one of your networking contacts is always the most powerful and will give you the best possible return. Even if this is a person you don’t meet very often. Even if this is someone who lives abroad. If you ever mail or call that person, he or she will immediately remember you and be inclined to help you. I have received lots of return from contacts I had met some time before. One of the best examples is my first publisher, Andy Coote, with whom I shared a beer before attending a large networking event together.

Because a 1on1 meeting (1-op-1 in Dutch) still sounds a bit weird, I was thinking about renaming this kind of networking opportunity. One of my contacts proposed to call it a ‘Closed Coffee’, as an opposite of the popular ‘Open Coffee’ events.
Not bad. For me with one sugar and some cream please.

Customer/Supplier Relationships

One of the results of the financial crisis is the fact that some people are making the move from being employees to becoming suppliers. In times when jobs are hard to find some people take the leap to self employment, follow their dreams and start their own business.

For those people it's often also the first time they are facing customer/supplier relationships, which sometimes can be a shock.
Customers and suppliers usually have different interests and each of them is trying to get the most out of the deal. This animation movie is a good example on how a typical demand from a customer to a graphical designer could be like. If you are easily offended please skip to the next part.

As this may come as a shock to some of you and you will think this is very much 'over the top', it's actually typical for a lot of the conversations you will experience when interacting with customers. Sometimes it will be even worse and customers might even demand to deliver your services for free. In this second movie I found some more 'over the top' examples, which are VERY recognizable.

Of course I don't want to scare you out of a possible adventure in chasing your own self employed dream, I just think it's better if you know upfront that these are actually common situations.
Using Social Media and Social Networks can improve the relationships between the users.
You wouldn't even think of having such a conversation with any of your friends, do you ?
When you really know each other, you are much less likely to start digging to the bottom like in the examples of these movieclips. Networking will help you to build your reputation and to build trust between people. When people come to you through a referral based on your reputation they will be less likely to start a 'flea market trade'. In those cases they will probably ask you to make a honest calculation and then they will decide to take it or not.

It's possible that the stressful life we live these days is sometimes pushing us over the edge and makes us dig for the bottom. But from time to time we have to stand still and look at ourselves in the mirror. Everyone needs to make a living and also those people at your service are earning a honest paycheck to feed their families. Maybe the new generations are lacking a bit of the politeness of our grandparents ... not all progress is an improvement.