19 March 2010

Foursquare : The next big thing is location !

The newest hype in Social Media world are location-based web-applications such as Foursquare.
Foursquare is a v
ery simple mobile Internet tool to build your network and tell each other WHERE you are. The question is no longer "what are you doing ?", but "Where are you doing it ?"

The big thing in this evolution is of course peer promotion. This new platform has all the keys in hand to become the leading network for marketing and business purposes. Users can add tips to trigger other users to visit locations or businesses.

As my friend Marieke (@hensel) points out : It's just a matter of time before companies will offer free drinks or coupons to people who digitally check-in to their store.

Today Twitter is already recognized as one of the most important business networks. It were the users who invented most of the innovative features and uses of this network. I hope users will also be clever enough to develop the right uses for Foursquare ... there is a lot of potential in this new network ... but it's up to us to unlock it !

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